Free tools
Checklists to review your own Google listing, tracking, ads and email. Tick them off here or download the PDF.
Free tool ROAS calculator Enter your ad spend, revenue and margin to see whether your ads are profitable. →
- Google Business Profile checklist For owners and marketers of local businesses in Quebec and the rest of Canada who manage their own Google Business Profile. Go through it once to set up your profile, then come back to the last section every month. 31 checks · 45 to 60 minutes for setup, then about 30 minutes a month → PDF Google Business Profile checklist
- Local SEO checklist for Montreal For Montreal and Quebec business owners who want to show up in the map pack and in local search, in English and French. Tick each item once it’s checked, then work through the empty boxes in order. 34 checks · 60 to 90 minutes to check, longer to fix → PDF Local SEO checklist for Montreal
- Conversion tracking checklist For online stores and lead-gen businesses running Google or Meta ads who want numbers they can trust. Go through it once with your accounts open, then repeat the last section every month. 35 checks · 60 to 90 minutes → PDF Conversion tracking checklist
- Google Ads audit checklist For owners and marketers of online stores and local businesses who run Google Ads themselves or want to check an agency’s work. Open your account next to this list and tick each item once you’ve checked it. 33 checks · 45 to 90 minutes → PDF Google Ads audit checklist
- Meta ads account audit checklist For business owners and marketers running Facebook and Instagram ads who want to know what’s working and what’s wasting money. Go through it with Ads Manager, Events Manager and your store’s sales report open, and tick each check as you go. 32 checks · 1 to 2 hours → PDF Meta ads account audit checklist
- Klaviyo email and SMS checklist For Shopify and e-commerce brands that run email or SMS in Klaviyo and want to know what’s missing. Open your Klaviyo and Shopify accounts side by side and work through it one section at a time. 36 checks · 60 to 90 minutes → PDF Klaviyo email and SMS checklist
Tell us what’s stuck.
Ads that stopped paying off, a store that doesn’t sell enough, a Google listing nobody finds? Write a few lines about your business and what you’ve already tried.
Phone438-992-2979
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Montréal, Québec
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